Perspirex
BACKGROUND
Perspirex, a clinical-strength antiperspirant brand, had an established presence in the UK but was underperforming on E-Commerce in North America. Despite its high efficacy and loyal customer base, the brand was facing several key challenges – low conversion rates, slim margins, and no online brand presence.
RANGPRIMES’ STRATEGIC APPROACH
- Created High-Converting Content and Visuals
We revamped every aspect of Perspirex’s product listings by:
- Developing clean, on-brand imagery with lifestyle and infographic shots
- Writing persuasive, keyword-optimized copy focused on efficacy
- Adding A+ Content to help increase conversions
- Introduced 2-Pack Bundles to Improve Margins
To support better unit economics and increase average order value, we:
- Launched high-performing 2-packs as a core SKU
- Reduced per-unit fulfillment and advertising costs
- Enabled volume-driven promotions without eroding margins
- Built a Branded E-Commerce Storefront
To elevate brand presence and streamline the customer journey, we:
- Created a custom E-Commerce Brand Store focused on education, product discovery, and cross-sell opportunities
- Routed Sponsored Brands ads directly to the store
- Strengthened brand equity and loyalty with consistent messaging
Results After 2 Years
Doubled sales
40% increase in profit margins
Established a strong brand presence and improved shopper experience
Conclusion
By enhancing content, introducing smart bundling, and building a branded storefront, RangPrimes helped Perspirex turn E-Commerce into a powerful DTC sales engine. In just one year, the brand saw measurable gains in revenue, margins, and brand credibility.
